DEMOGRAPHICS: READERSHIP PROFILE
Target your advertising dollars toward this active, affluent, buying audience.
Bellevue Club REFLECTIONS: The exclusive club Magazine
with prime circulation in the greater Seattle area's fastest growing market...the Eastside. |
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pdf version |
| INCOME |
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ANNUAL CONSUMER EXPENDITURE |
| $150,000 and over ______________ |
58% |
INDEX |
| $125,000-149,999 ______________ |
14% |
The index number is the ratio of how much |
| $100,000-124,999 ______________ |
17% |
more than average our readers spend on each |
| $75,000-99,999 ________________ |
8% |
type of item or activity. |
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| EDUCATION |
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| College Graduate ________________ |
88% |
LIFESTYLE |
| Advanced Degree _______________ |
48% |
Social/recreation/civic club membership |
1.79 |
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Entertainment _________________ |
1.54 |
| OCCUPATIONS |
Sporting events ________________ |
1.66 |
| Professionals ___________________ |
45% |
Alcohol _____________________ |
1.33 |
| (attorney, physician, architect, engineer) |
|
Dining out ____________________ |
1.29 |
| Executive/Manager _______________ |
25% |
Travel _______________________ |
1.58 |
| Self-employed __________________ |
4% |
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| Retired ________________________ |
6% |
ELECTRONICS |
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TV _________________________ |
1.38 |
| NET WORTH |
VCR/DVD ___________________ |
1.27 |
| $250,000-500,000 ______________ |
20% |
Stereo ______________________ |
1.67 |
| Over $500,000 _________________ |
75% |
Music and videos ______________ |
1.22 |
| Over 1 Million __________________ |
21% |
Computers and accessories _______ |
1.54 |
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| INVESTMENTS |
RECREATION |
| Any investments _________________ |
79% |
Sports equipment ______________ |
1.47 |
| Stocks ________________________ |
44% |
Outdoor equipment (hunting, camping, etc.) |
1.36 |
| Mutual Funds ___________________ |
53% |
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HOME |
| REAL ESTATE |
Women's apparel _____________ |
1.40 |
| Own home _____________________ |
92% |
Men's apparel _________________ |
1.34 |
| Own additional real estate _________ |
21% |
Household furnishings and furniture _ |
1.59 |
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Major household appliances ______ |
1.29 |
| MEMBERSHIPS |
Pet expenses _________________ |
1.20 |
| Athletic _______________________ |
94% |
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| Social ________________________ |
6% |
AUTOS AND BOATS |
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New automobiles/trucks/vans _____ |
1.44 |
| AGE SPECTRUM |
New cars ____________________ |
1.48 |
| 18 and under ___________________ |
30% |
New car lease ________________ |
1.63 |
| 19-29 ________________________ |
7% |
Boats and equipment ___________ |
1.23 |
| 30-39 ________________________ |
10% |
|
| 40-49 ________________________ |
20% |
TOTAL CONSUMER EXPENDITURE |
|
| 50-59 ________________________ |
17% |
INDEX _____________________ |
1.31 |
| 60-69 ________________________ |
10% |
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| 70 and over ____________________ |
6% |
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| AUTOMOBILE OWNERSHIP |
LIFESTYLE SEGMENTATION |
| One auto ______________________ |
23% |
Behaviorally distinct types or “segments” which |
| Two autos _____________________ |
50% |
give
insights into our readers likes, dislikes, |
| Three autos ____________________ |
20% |
lifestyles and behavior. |
| Four autos _____________________ |
4% |
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Executive Suites (white collar professionals) |
12% |
| TIME READING REFLECTIONS |
Movers & Shakers (dual-income couples, |
| Spend 15 minutes or more _________ |
64% |
35-54) _______________ |
11% |
| Read by head of household ________ |
84% |
Upper Crust (exclusive, wealthiest in nation) |
8% |
| Read by spouse _________________ |
72% |
Young Influentials (acquisitive yuppie-types) |
7% |
| Read by children ________________ |
15% |
Blue Blood Estates (very wealthy suburban |
| Magazine retained for one month ____ |
89% |
families) __________ |
5% |
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Winner’s Circle (wealthy couples, 25-34) |
5% |
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Kids & Cul-de-Sacs (upscale couples w/kids) |
4% |
| From a 2006 bellevue club membership research |
Pools & Patios (professionals at top of |
| study performed by Hebert research, Inc. |
careers) _____________ |
3% |
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Gray Power (older, healthy suburbanites) |
3% |
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New Empty Nests (upscale, active, over 65) |
3% |
