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Rates, ad sizes, closing dates, contact information and more. |
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Target your advertising dollars toward this active, affluent, buying audience. |
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See the feature line-up for the year and what's in each issue. |
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| Advertisers featured in REFLECTIONS magazine. |
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2012
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REFLECTIONS is the monthly magazine for the members of
the Bellevue Club, one of the
nation’s finest social and athletic clubs, and for guests of the
4-star, 4-diamond Hotel Bellevue, a member of the Small Luxury Hotels of the World.
The magazine’s editorial focuses on health and fitness, and club activities and events.
By advertising in REFLECTIONS, you will reach
the affluent consumers of
high-end products and services
on the Eastside. |
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4-Color Process Rates

Guaranteed Placement:
Full page, 4-color ads at 15% premium per availability
and Editor’s approval.
Black & White Rates

Spot Color Rates
Single Process Colors:
Black & White Rate + 10% (Magenta, Cyan or Yellow)
Single Matched Color:
Black & White Rate + 20% (Except Metallics)
Other Rate Information
No extra charge for bleeds. Frequency discounts noted above may be earned with any combination of different-sized insertions. Covers are non-cancelable.
Service Network: If you prefer a business card-size ad, we suggest the Service
Network. The minimum contract is six months and runs January-
June or July-December. The cost is $105 per month or a flat $550
if you pay up-front. If you would rather run your ad for a full year,
the cost is $1000 with payment due up-front. All service network
ads are black & white with a common spot color added to one
line of text or a logo. Service Network ads measure 3½ inches
wide and 1¼ inches tall. |
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REFLECTIONS magazine is published monthly and is issued on the first day of each month. See chart below for advertising closing dates. |
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| Full page trim plus 1/4" bleed |
Full page no bleed |
1/2 page horizontal |
1/6 page horizontal |
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| 1/3 page square |
1/6 page vertical |
1/2 page vertical |
1/3 page vertical |
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| Size (in inches) |
Width |
x |
Depth |
| Full Page Bleed |
8 ¾ |
x |
11 ¼ |
| Full Page Non-Bleed |
7 |
x |
10 |
| Double Truck |
17 |
x |
11 ¼ |
| 1/2 Page Vertical |
4 ½ |
x |
7 ½ |
| 1/2 Page Horizontal |
7 |
x |
5 |
| 1/2 Page Bleed |
8 ¾ |
x |
6 ¼ |
| 1/3 Page Square |
4 ½ |
x |
5 |
| 1/3 Page Vertical |
2 ¹/8 |
x |
10 |
| 1/6 Page Horizontal |
4 ½ |
x |
2 ³/8 |
| 1/6 Page Vertical |
2 ¹/8 |
x |
5 |
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REFLECTIONS is printed using four-color CMYK process colors only. The publication is
saddle-stitched with trim size of 8¼ x 10¾ inches. Please keep live matter ¼ inch from trim. There are three columns per page, with a column size of 2¼ x 10 inches. |
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Art: Digital art required. A production fee will be charged to bring ad up to publication standards.
Acceptable Platform & Software: Files may be produced on Mac or PC platform using Quark XPress™, Freehand™, or Adobe: Photoshop™, Illustrator™, InDesign™ or Acrobat.
Submitting Artwork: CD, DVD or FTP Upload (preferred ftp://vernonpublications.com
User: Ads | Password: 1234).
Fonts: Include both screen & print versions of all fonts; include a complete list of all fonts used to create your document. Postscript Type 1 or Open fonts are preferred.
Photos/Graphics: Include all graphics used in document.
Photos
must be high resolution
(300 dpi) CMYK or grayscale TIFFs or EPSs.
Black & white bitmapped line art must be 1200 dpi. Size and crop
graphic files in original applications before placing in layout document.
Images should not be scaled more than 115 percent to
maintain image quality. Please do not submit JPEG or GIF files.
PDF Artwork: PDF must be "press" optimized with fonts embedded.
Bleeds must be called out and crop marks offset ¼ inch.
Graphics must be 300 dpi and bitmapped items must be1200
dpi.
Laser Proofs: Please provide a hard-copy laser proof in 100 percent size. |
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If you prefer a business card-size ad, we suggest the Service
Network. The minimum contract is six months and runs January-
June or July-December. The cost is $105 per month or a flat $550
if you pay up-front. If you would rather run your ad for a full year,
the cost is $1000 with payment due up-front. All service network
ads are black & white with a common spot color added to one
line of text or a logo. Service Network ads measure 3½ inches
wide and 1¼ inches tall. |
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REFLECTIONS readers represent a cross-section of active, professional, high-income, family-oriented and well-educated Bellevue Club members
with upscale interests and lifestyles,
and hotel guests who are frequent business travelers:
- 93% of our members live within
5 miles of downtown Bellevue.
- 72% of our readers earn $125,000
or more per year; 21% have
a net worth of more than $1,000,000; several are local billionaires.
- 62% of our readers are 38-57 years of age.
- 46% own two or more homes/ recreational properties; 62% list real estate as part of their investment portfolio.
- 88% are college graduates; 48% have advanced degrees.
- 45% of our readers are professionals
(attorneys, physicians, architects, engineers); 29% are executives, managers or are self-employed.
- Our readers are avid travelers;
78% have three or more weeks of vacation per year.
REFLECTIONS magazine is published 12 times per year. Monthly circulation is to all membership families, corporations, hotel guests, advertisers and prospective members, reaching 23,000 individuals with each issue. A total of 89 percent of Club members retain their individual copies for at least one month. |
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