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REFLECTIONS is the monthly magazine for the members of
the Bellevue Club, one of the
nation’s finest social and athletic clubs, and for guests of the
4-star, 4-diamond Bellevue Club Hotel, a member of the Small Luxury Hotels of the World.
The magazine’s editorial focuses on health and fitness, and club activities and events.
By advertising in
REFLECTIONS, you will reach
the affluent consumers of
high-end products and services
on the Eastside. |
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4-Color Process Rates
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Spot Color Rates
Single Process Colors:
Black & White Rate + 10%
(Magenta, Cyan or Yellow)
Single Matched Color:
Black & White Rate + 20%
(Except Metallics)
Other Rate Information
No extra charge for bleeds. Frequency discounts noted above may be earned with any combination of different-sized insertions. Covers are non-cancelable.
Gift Guides: Romantic Gifts & Getaways in February: $475; Mother’s Day in May: $475; Holiday for both November & December: $875.
Service Network: Six-month contract of business-card size ad running January-June or July-December. $105 per month or $550 due in January or July. For a full year: $1,000 due in January.
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Guaranteed Placement:
½ page and larger, 4-color ads at 15% premium per availability and Editor’s approval. |
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Black & White Rates |
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REFLECTIONS magazine is published monthly and is issued on the first day of each month. See chart below for advertising closing dates. |
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| Full page trim plus 1/4" bleed |
Full page no bleed |
1/2 page horizontal |
1/6 page horizontal |
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| 1/3 page square |
1/6 page vertical |
1/2 page vertical |
1/3 page vertical |
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| Size (in inches) |
Width |
x |
Depth |
| Full Page Bleed |
8 ¾ |
x |
11 ¼ |
| Full Page Non-Bleed |
7 |
x |
10 |
| Double Truck |
17 |
x |
11 ¼ |
| 1/2 Page Vertical |
4 ½ |
x |
7 ½ |
| 1/2 Page Horizontal |
7 |
x |
5 |
| 1/2 Page Bleed |
8 ¾ |
x |
6 ¼ |
| 1/3 Page Square |
4 ½ |
x |
5 |
| 1/3 Page Vertical |
2 ¹/8 |
x |
10 |
| 1/6 Page Horizontal |
4 ½ |
x |
2 ³/8 |
| 1/6 Page Vertical |
2 ¹/8 |
x |
5 |
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REFLECTIONS is printed using four-color process colors only (CMYK) on a heat-set web offset press on 50 lb. satin stock. The publication is saddle-stitched with trim size of 8¼ x 10¾ inches. Please keep live matter ¼ inch from trim. There are three columns per page, with a column size of 2¼ x 10 inches. |
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Art: Digital art required. A production fee will be charged to bring ad up to publication standards. |
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Acceptable Platform & Software: Files may be produced on Macintosh or PC platform using Quark XPress™, Macromedia Freehand™, or Adobe: Photoshop™, Illustrator™, PageMaker, InDesign™ or Acrobat. |
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Acceptable Media: CD, DVD-R or 100 Mb Zip disks. |
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Fonts: Include both screen & print versions of all fonts; include a complete list of all fonts used to create your document. Use Postscript Type 1 or Open fonts (no True Type please). |
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Photos/Artwork: Include all graphics used in document. Photos must be high resolution (300 dpi) CMYK or grayscale TIFFs or EPS’s. Black & white bitmapped line art must be 1200 dpi. Size & crop graphic files in original applications before placing in layout document. |
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PDF Artwork: PDF must be “press” optimized with fonts embedded. Bleeds must be called out .25 inch. Do not use crop marks. Graphics must be 300 dpi and bitmapped items 1200 dpi. When exporting a PDF from Quark, under Options button then Job Options heading, use the following settings: Embed all Fonts; for both color and grayscale compression: Automatic ZIP/JPEG High; resolution: 300 dpi; monochrome compression: none; do not select compress text or ASCII format checkboxes. Under Output heading, use Composite, CMYK; registration Centered, Offset 18 points; bleed type Symmetric. |
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Clipping Paths: Please do not use clipping paths. |
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Laser Proofs: Please provide a hard-copy laser proof or digital color proof in 100 percent size. |
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REFLECTIONS readers represent a cross-section of active, professional, high-income, family-oriented and well-
educated Bellevue Club members
with upscale interests and lifestyles,
and hotel guests who are frequent business travelers:
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- 93% of our members live within
5 miles of downtown Bellevue.
- 69% of our readers earn $100,000
or more per year; 59% have a net worth of more than $500,000; several are local billionaires.
- 62% of our readers are 38-57 years of age.
- 46% own two or more homes/ recreational properties; 62% list real estate as part of their investment portfolio.
- 86% are college graduates; 31% have advanced degrees.
- 39% of our readers are professionals
(attorneys, physicians, architects, engineers); 37% are executive/ managers; 21% are self-
employed.
- Our readers are avid travelers;
78% have three or more weeks of vacation per year.
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REFLECTIONS magazine is published 12 times per year. Monthly circulation is to all membership families, corporations, hotel guests, advertisers and prospective members, reaching 23,000 individuals with each issue. A total of 89 percent of Club members retain their individual copies for at least one month. |
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| “Nienaber Advertising is always a pleasure to do business with. The audience they reach are our friends, neighbors and clients. We share the same philosophy regarding customer service and results; that is to exceed expectations every time.”
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“We selected REFLECTIONS magazine as one of our core advertising vehicles because it reaches a perfect demographic for our new homeowners here at Snoqualmie Ridge.”
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Top Producer and Associate Broker for Coldwell Banker Bain, Tere Foster utilizes REFLECTIONS on a consistent basis every month because, as she says, “Some publications market to the masses, but reflections magazine successfully delivers to the individuals that match our buyer profile here on the Eastside.”
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—Alvin Goldfarb
Alvin Goldfarb Jewelers |
—Tom Nolan,
Director of Sales
Snoqualmie Ridge |
—Tere Foster
Top Broker/Associate Broker
Windermere Real Estate |
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- All advertising is subject to acceptance as to character, including layout, text and illustration, at the publisher’s discretion.
- All advertising must be submitted camera-ready and correct size. Advertiser must pay for any production charges required to bring ad up to publication standards. REFLECTIONS magazine accepts no responsibility for the quality of reproduction of artwork or photos not meeting the stated specifications.
- Any advertiser-requested alterations to artwork will be charged accordingly.
- If an advertiser fails to provide art and/or copy in time to meet the closing date, REFLECTIONS reserves the right to pick up their previous ad or charge that advertiser for the reserved space at the regular rate. Any materials arriving past the camera-ready deadline of the fifth day of the month will be charged a $50 late fee.
- Payment is due on receipt of statement.A finance charge of 1.5% (18% APR) will be assessed on the average daily balance of outstanding advertiser accounts over 30 days old. Payment in full is due by the last day of the month to avoid a finance charge. If payment has not been received after 90 days, advertisers will be suspended from advertising until their accounts are current.
- Receipt of ad copy will be regarded as proof of intent to publish. Clients will be billed at one-time rate until contract is signed and received. New clients (except Bellevue Club members) must pay up front for first ad placement.
- Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based.
- All printing materials will be stored by publisher at advertiser’s risk for 12 months, then destroyed, unless otherwise instructed by the advertiser.
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